Resources

Brand FAQs

Long-form question and answer references, each with in-page search.

Rolex FAQ

Serial numbers, bracelet links, spotting a fake, what your watch is worth, and which references left the catalogue in 2026. Covers buying, owning and selling, including what happened to the Pepsi.
Read the Rolex FAQ

Luxury Watch Questions

The general reference. How movements work, what water resistance ratings actually mean, sizing and fit, service intervals, insurance, and how buying and selling really work. No brand knowledge assumed.
Read the general FAQ

Reference tools

For a specific job: dating a watch, establishing a value, deciding what holds it.

Watch Appraisal

Written valuations for insurance, estate and division of assets. Standard contents policies cap single-item claims well below what a luxury watch is worth, which owners tend to discover at the worst moment.
About appraisals

Buying guides

Longer reads for a specific purchase decision.

Rolex Buying Guide

Where to start if you have never bought one. Which models suit daily wear, what to check before you pay, and why the authorized dealer route is difficult for the models most people want.
Read the buying guide

Ownership and comparisons

Authentication, care, and the questions that come up between two models.

Luxury Watch Care

Cleaning, storage, magnetism, and why polishing costs you more than it returns. Most watch damage comes from habits rather than accidents, and most of it is avoidable without spending anything.
Read the care guide