EUROWATCH OC buys, sells and trades the Rolex GMT-Master II at our Newport Beach showroom on Lido Peninsula. Rolex discontinued the Pepsi in April 2026, so the steel lineup is now the Batman, the Bruce Wayne and the left-hand Sprite, and the Pepsi trades only on the secondary market. Whether you're after one of those or selling a GMT you've worn for years, you deal directly with specialists who have handled every modern and vintage reference. Ten years in business, more than 350 five-star Google reviews, and every watch authenticated in-house.
Bezel color, bracelet and paperwork all move a GMT's value. You get an honest number, not a lowball. Call 949-994-0114 for current pricing on any GMT-Master II reference, or browse our GMT-Master II inventory.
The Rolex GMT-Master II: a short history
Rolex built the first GMT-Master, reference 6542, in 1954 for Pan Am pilots flying the new transatlantic routes. A 24-hour hand and a rotating two-color bezel let them track a second time zone, and the red and blue "Pepsi" bezel became the model's signature through the 6542 and the long-running 1675.
The GMT-Master II arrived in 1982 with the 16760, nicknamed the "Fat Lady," which let the hour hand jump independently. The 16710 carried the line through the 1990s and 2000s in Pepsi, Coke and black. Then came ceramic: the 116710LN in black, the 116710BLNR Batman, and in 2018 the 126710BLRO, the first steel Pepsi with a ceramic bezel. The left-hand Sprite followed in 2022 and the grey and black Bruce Wayne in 2024.
In April 2026 Rolex pulled the Pepsi from its catalog in both steel and white gold after eight years in production. That ended the run of one of the hardest Rolex sports watches to buy at retail, and pushed all remaining Pepsi demand into the secondary market.
Current GMT-Master II references
These are the GMT-Master II references Rolex produces today that we see most often. All are 40mm with calibre 3285 and a ceramic Cerachrom bezel.
| Reference | Nickname | Case and bezel | Bracelet |
|---|---|---|---|
| 126710BLNR | Batman | Oystersteel, blue and black | Jubilee or Oyster |
| 126710GRNR | Bruce Wayne | Oystersteel, grey and black | Jubilee or Oyster |
| 126720VTNR | Sprite | Oystersteel, green and black, crown on the left | Jubilee or Oyster |
| 126711CHNR | Root Beer | Steel and Everose gold, brown and black | Oyster |
| 126715CHNR | Root Beer | 18k Everose gold, brown and black | Oyster |
Retail allocation on the steel models is tight, so most buyers come to us for a watch they can wear this week. Call 949-994-0114 for today's pricing on any of them.
Discontinued GMT-Master II references collectors hunt
Discontinued GMTs are where most of the collector interest sits, and the Pepsi joined that list in 2026.
| Reference | Nickname | Details | Discontinued |
|---|---|---|---|
| 126710BLRO | Pepsi | 40mm Oystersteel, red and blue ceramic, Jubilee or Oyster | April 2026 |
| 126719BLRO | White Gold Pepsi | 40mm 18k white gold, red and blue ceramic, blue or meteorite dial | April 2026 |
| 116710BLNR | Batman, first generation | 40mm steel, blue and black ceramic, Oyster bracelet | 2019 |
| 116710LN | Black GMT | 40mm steel, all-black ceramic, last GMT on calibre 3186 | 2019 |
| 116719BLRO | White Gold Pepsi, first ceramic | 40mm 18k white gold, red and blue ceramic | 2018 |
| 16710 | Pepsi, Coke or black | 40mm steel, aluminum bezel insert | 2007 |
| 16760 | Fat Lady | 40mm steel, thicker case, Coke bezel | Late 1980s |
A first-generation Batman on the Oyster bracelet and a late 16710 with the stick dial both have dedicated followings. If you own one, call for a same-day offer before you list it anywhere.
Buy a GMT-Master II in Newport Beach
Every GMT-Master II we sell is inspected and authenticated in-house before it goes on display: movement, case, dial, bezel insert, bracelet and serial numbers. You see the watch in person at 3388 Via Lido Ave, try it on, and leave with it the same day. No waitlist. If we don't have the reference or bracelet you want, our sourcing team will find it through our dealer network. Shipping is free and fully insured by FedEx Express, and every purchase comes with a 7-day return window.
Sell your Rolex GMT-Master II
You can sell your GMT-Master II to EUROWATCH OC in one visit, with or without the original box and papers. Bring it in or send photos, and we authenticate and appraise it on the spot, quote a number based on what GMTs are actually trading for, and pay the same day if you accept. Steel two-color bezels get strong offers, and a full-set Pepsi gets the strongest. See our Sell My Rolex page for how the process works.
Trade or upgrade your GMT-Master II
Trading is the cleanest way to move from a black bezel to a Batman, from steel to Rolesor, or out of a GMT entirely. Common moves we handle: a Batman into a Daytona, a GMT into a Submariner for diving, or a GMT toward a Patek Philippe Nautilus. We value your watch fairly, apply it to the next one, and you cover the difference. Details are on our sell and trade page.
Does the GMT-Master II hold its value?
The steel GMT-Master II has been one of the more reliable Rolex sports models on the secondary market. The Pepsi carries the highest premium of the steel bezels, and its discontinuation is what keeps that premium in place. Asking prices spiked around the April 2026 announcement, then settled back as buyers refused to chase them. The Batman and Bruce Wayne trade above retail but below the Pepsi. Two-tone and gold GMTs usually trade near or below retail, which makes them better value to wear than to resell. Check the Rolex price guide for dated market ranges across the catalog. This is not financial advice.
Frequently asked questions
Is the Rolex GMT-Master II Pepsi discontinued?
Yes. Rolex removed the Pepsi from its catalog at Watches and Wonders in April 2026, in both steel (126710BLRO) and white gold (126719BLRO). It is now available only on the secondary market. EUROWATCH OC buys and sells both references in Newport Beach. Call 949-994-0114 for current availability.
How much is a Rolex GMT-Master II worth?
A steel GMT-Master II with a two-color bezel usually trades above retail, the Pepsi most of all since its discontinuation. Black-bezel and aluminum-bezel references sit lower, and gold models sit much higher. Reference, bezel, bracelet, year, condition and papers all move the number. For a firm figure, call EUROWATCH OC at 949-994-0114 or bring the watch to the Newport Beach showroom.
Will the Pepsi go up in value now that it's discontinued?
Asking prices jumped around the April 2026 announcement, but most of those asks didn't find buyers. Clean, full-set steel Pepsis still trade well above their last retail price and above the other steel GMT bezels. We'd treat the Pepsi as a watch that holds value well, not a guaranteed gain. This is not financial advice.
Which steel GMT-Master II models does Rolex still make?
Three bezels remain in steel: the blue and black Batman (126710BLNR), the grey and black Bruce Wayne (126710GRNR) and the green and black left-hand Sprite (126720VTNR). Rolex also makes the GMT-Master II in Rolesor and solid gold.
What's the difference between the Batman, Bruce Wayne and Pepsi?
Bezel color only. The Batman is blue and black, the Bruce Wayne is grey and black, and the Pepsi is red and blue. All three are 40mm Oystersteel with calibre 3285. The Pepsi is the one Rolex discontinued, which is why it now carries the biggest premium.
Should I sell my Pepsi GMT now or hold it?
It depends on your reasons for selling and the condition of your watch. A full-set, unpolished Pepsi will always find a buyer at a strong number. If you want a real figure to decide with, EUROWATCH OC gives same-day valuations with no obligation. Call 949-994-0114.
Where can I sell my Rolex GMT-Master II in Orange County?
EUROWATCH OC buys GMT-Master II watches outright at 3388 Via Lido Ave in Newport Beach. We authenticate and appraise on the spot and pay the same day if you accept, with or without box and papers. No consignment wait.
Does EUROWATCH OC authenticate the GMT-Master II?
Yes. Every GMT-Master II we sell is authenticated in-house: movement, case, dial, bezel insert, bracelet and serial numbers. We also authenticate GMTs bought elsewhere as part of any sale, purchase or trade.
Areas we serve
Our Newport Beach showroom on Via Lido serves GMT-Master II buyers and sellers across Orange County, including Newport Coast, Corona del Mar, Laguna Beach, Irvine and Dana Point, plus Los Angeles and the rest of Southern California. Walk-ins are welcome and appointments are available.
Buy, sell or trade your GMT-Master II today
Visit EUROWATCH OC at 3388 Via Lido Ave, Newport Beach, CA 92663 for a free valuation, a same-day offer, or a look at current GMT-Master II inventory. Call 949-994-0114, browse the GMT-Master II collection, or see all Rolex watches.